Freight is a cyclical game—swinging between overcapacity/undersupply and shifting to oversupply/undercapacity.
As a freight broker, you’ve likely noticed the fierce competition to win new shippers. Prospecting isn’t as efficient as it was a few years ago. That’s because we’ve been riding a wave of overcapacity/undersupply. There is an abundance of brokers/carriers, and not enough shipments.
But the tides could soon be changing…
Picture this:
A new administration threatens tariffs, triggering a sudden supply boom as shippers race to front-run the impending restrictions. Shipments suddenly surge, but carrier availability doesn’t. If you lack a strong carrier network or rely heavily on spot-market carriers, you’ll face an uphill battle as the spot market dries up and capacity thins out.
Building partnerships takes time. Trust, even longer. You can’t afford to wait. And if you do wait, you’re at a disadvantage to any of your peers that didn’t.
Back to winning new shippers for a moment—if you have that reliable carrier network during a period of undercapacity… guess what? It’s extremely easy to prospect and land new shippers. It’s so easy compared to prospecting shippers today that it might as well be a cheat code.
Speaking of cheat codes
Our software is built to help you find, vet, and connect with quality carriers outside of load boards. So that you can start building those carrier relationships before you need them. We also have a massive database of shipper leads to save you time prospecting.
Don’t get caught without a robust carrier network when the tides shift.
